Tips : Good Copywriting (Part 2)

 

Tips of Good Copywriting 

- replace adjective with data - 

In 1880, Mark Twain wrote, “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them—then the rest will be valuable.” 

 In Amazon's case, don’t kill them -- replace them with data.

   

For example : 

 A ton of Amazon Prime Members - > 98% of Amazon Prime Members 

 Common adjectives are vague. They don’t help consumers visualize the context. Data does.

in other words, instead of giving them normal explanation. with date or figure it could attract them to read and get to know about your sharing or products.